Who We Are

Stand with us to protect the future of fly fishing. Through advocacy, we promote sustainable practices, support conservation efforts, and drive policies that safeguard our natural resources, ensuring a thriving future for fisheries and communities alike.

Our Mission

AFFTA’s mission is to guide the sustainable growth of the fly fishing industry through Trade Development and Stewardship.

Who We Are

We Care About

We care about supporting independent shops and innovative brands that form the backbone of our community. We care about protecting the waters and ecosystems that make this sport possible. We value education, collaboration, and fostering connections that strengthen the industry. Most importantly, we care about our people. The retailers, manufacturers, guides, anglers, and others who share a passion for fly fishing and the shared responsibility of preserving it for generations to come.

Our Mission

To serve the fly fishing industry as a business development resource and collective

voice for the promotion and stewardship of our natural resources.

We Care About

Bridging the gap between economy and ecology

By supporting eco-friendly product innovation, advocating for conservation efforts, and encouraging responsible business practices, we’ll ensure that fly fishing remains economically viable while helping to preserve the ecosystems that make our sport possible. By balancing these factors, we’ll create a future in which the health of our waters and the industry’s strength go hand in hand.