AFFTA and TrackFly have partnered to bring AFFTA members and the industry of fly fishing a new and more in depth reporting system that uses aggregated data from fly fishing retailers to produce reports, dashboards and an overall more accurate picture of the economy of fly fishing.

Retailer FAQs

  • TrackFly offers direct integration with modern POS systems, like Lightspeed & Shopify, that can be setup in a manner of minutes. The only data these integrations currently transmit is product information like names and identifiers, your shop location, and inventory quantity available. As TrackFly works towards providing more robust retailer & industry reporting through collecting additional data points, changes will not be implemented without your prior consent. You will be constantly in control of what information you elect to send to the system.

    TrackFly is built in a way to support every retailer’s ability, with or without modern POS systems, to connect and participate in the benefits of reporting and analytics. We will support any retailer to make sure the entire industry is accounted for.

  • One of the most important things any business can do in the current economic climate is to make data-driven decisions. Many retailer systems today, including the POS systems we integrate with, offer fantastic analytics through monitoring your store’s performance.

    By participating in TrackFly’s program, you’ll be able to access many of these valuable retail analytics in the event your system does not provide them. If it does, then take your current analytics and reports to the next level through live comparative analysis alongside anonymous trend information.

    This type of comparative analytics are only available through data syndication. Some of the largest retailers have been investing millions over the last years to access these benefits…and it's time they are made available to all retailers, without the millions of dollars. In fact, because of your AFFTA membership, today these benefits are FREE.

    To highlight a few key benefits:

    Track up and coming brands and products you may or may not yet carry and stay on top of the newest trends

    Monitor how your store is performing compared to anonymized industry trend data

    Live insights into what types of products are performing well based on attributes so you can make better merchandising decisions

    Collaborate with your brands and reps to reduce out-of-stock occurrences of top products, and optimize inventory levels to minimize overstocks

  • We ensure anonymity by verifying that any data that is reported meets the highest standards of statistical thresholds. These thresholds are met by eliminating human error through employing advanced statistical theories enforced in TrackFly’s technology.

    Please contact us if you would like to learn more about these advanced techniques at info@trackfly.com.

Manufacturer FAQs

  • To get started, all we need is basic product descriptors, such as variant name and IDs, from your current catalog. As data streams are aggregated in TrackFly, we use this brand information to accurately identify and map your products for reporting purposes.

    If you would like to participate and have your brand represented in the upcoming reports, please contact us at info@trackfly.com.

  • Simply put, no product information is shared without your prior authorization to connect with, and begin exchanging data with your trading partners.

  • By partnering with AFFTA, industry reports moving forward will be more accurate, more timely, and provide a more complete picture of the industry as a whole.

    In addition to the enhancements of industry reports, TrackFly will be providing brands with the ability to drill down into your specific product performance comparative to anonymized industry trends. This vantage point will be available FREE to AFFTA members.

    You will also have the opportunity to connect directly with your retail partners on TrackFly to access critical metrics needed in optimizing sales, marketing, and operational efficiencies. Ultimately strengthening the relationship between you and your retail partners.