Effective Date: 08/06/2024

American Fly Fishing Trade Association (AFFTA) ("we," "our," "us") is committed to protecting the privacy and security of the personal information of our members, website visitors, and anyone who interacts with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, AFFTA.org, or use our services.

Information We Collect

We may collect the following types of information:

a. Personal Information

Contact Details: Name, email address, postal address, phone number, and organization details when you sign up for membership, subscribe to our newsletter, or contact us.

Payment Information: Credit card or bank account details when you make payments for membership, event registrations, or other services.

Account Information: Username, password, and other login details when you create an account on our website.

b. Non-Personal Information

Usage Data: Information about how you use our website, such as your IP address, browser type, pages viewed, time spent on pages, and the links clicked.

Cookies and Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to enhance your experience on our site and gather information about how you interact with our services.

How We Use Your Information

We use the information we collect for various purposes, including:

Membership Management: To process your membership application, renewals, and provide member services.

Communication: To send newsletters, updates, and other communications related to your membership or interests.

Event Management: To manage event registrations, attendance, and post-event follow-ups.

Payment Processing: To process payments for membership fees, event registrations, and other transactions.

Website Improvement: To analyze website usage and improve our website and services.

Marketing: To send promotional materials and offers that may be of interest to you, with your consent.

Information Sharing and Disclosure

We may share your information with:

Service Providers: Third-party vendors and partners who assist us in providing services, such as payment processing, email distribution, and website hosting.

Legal Compliance: If required by law, or to protect the rights, property, or safety of AFFTA, our members, or others.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets.

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction: You can request access to your personal information and request corrections if there are inaccuracies.

Opt-Out: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.

Data Deletion: You may request the deletion of your personal information, subject to certain legal obligations.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, secure servers, and other technical and organizational security practices.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and enforce our agreements.

Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the "Effective Date" above.

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

American Fly Fishing Trade Association (AFFTA)
Email: info@affta.org
Phone: 406-200-8398
Address: PO Box 5285, Chico, CA 95927