Reimagined brand participation reflecting the evolution of a trade event

Adjusted show floor hours to allow more brand participation in industry wide roundtable discussions

First ever outdoor day with live music, food, competitions and fun!

More peer to peer forums to engage attendees in industry and conservation issues

Renovated and simplified New Product Showcase system and display

New press room for media to meet and cover products at the show

Updated seminar Area on the show floor

New Artist Alley that leads into the show floor

These changes are part of an evolution of the fly fishing trade event prompted by listening to the industry.