Event Schedule

October 22: Roundtables, Panel Discussions and Networking

8:30 AM - 9:15 AM | Welcome Breakfast with Coffee and Conversations

9:30 AM - 10:15 AM | Panel Discussion - Louisiana; A Vanishing Paradise… What Are We Doing About It?
Hosted by Lucas Bissett (AFFTA Executive Director) featuring: Dominique Seibert of Sea Grant Louisiana, Kimberly Reyher (Executive Director for the Coalition to Restore Coastal Louisiana), and Joe Ventrello (Graduate of the REELs Program and Louisiana charter captain)

10:30 AM - 11:15 AM | TrackFly 2024 State of the Industry Report with Analytics presented by Stephen Baird and Scott Papich

11:30 AM - 12:15 PM | Roundtable Discussion featuring Matt Mullin of High Street Strategies: AFFTA Advocating for the Industry

12:30 PM - 1:30 PM | Networking Lunch

1:45 PM - 2:30 PM | Global Market Trends Roundtable: Hosted by Amber Vanderburg of Pathwayz Group

2:45 PM - 3:30 PM | Getting Involved in Fisheries Management, Featuring Russell Dunn, National Policy Advisor for Recreational Fisheries,  NOAA Fisheries, Tim Sartwell, Deputy Policy Advisor for Recreational Fisheries, NOAA Fisheries

3:45 PM - 4:30 PM | TrackFly led Roundtable for Manufacturers and Retailers

5:30 PM - 6:30 PM | Happy Hour Drinks and Appetizers with Conversation led by James Beard Award Winner and Partner in Peche Restaurant, Chef Ryan Prewitt. Ryan will be discussing the role fisheries management plays in his livelihood and advocating for abundance.

October 23: Educational Opportunities and Networking

9:00 AM - 9:45 AM: Breakfast and Networking

Retailer Education
Provided by Chris Frangiosa of TCO Fly Shop

10:00 AM - 10:45 AM | Retailer Education - Training a Successful and Motivated Team.
Topics will include staff retention, motivation and sales training. We will also review how to help employees grow within your company, creating a longer employee life cycle which leads to organizational success.

11:00 AM - 11:45 AM | Retailer Education - Sales Forecasting, PO Planning and Pre-Season Strategies: This discussion will review best practices for increasing margin and gaining market share.  There will be a roundtable element to compare notes and review successes in different categories of the business

12:00 PM - 12:45 PM | Networking Lunch

1:00 PM - 1:45 PM | Retailer Education - Smoothing Out the Business Curve: This is a challenge for most shops in our industry.  We will focus on strategies to improve sales during the off-season.  It will include best practices for off-season events, E-Commerce marketing and ways to move towards a 12 month selling season

2:00 PM - 2:45 PM | Retailer Training: How to Get the Most out of Your TrackFly Dashboard

3:00 PM - 3:45 PM | PFAS Discussion with Manufacturers Led by James B. Pollack Senior Associate Marten Law

Manufacturer Education
Provided by Amber Vanderburg of Pathwayz Group

10:00 AM - 10:45 AM | Manufacturer Education - Collaboration with your Vendors: How to Build Relationships, Clarify Communication, and Utilize Vendors as Your Strategic Partners

11:00 AM - 11:45 AM | Manufacturer Education - Building your Employer Brand Attracting and Building Talent in your Organization

12:00 PM - 12:45 PM | Networking Lunch

1:00 PM - 1:45 PM | Manufacturer Education - Preparing for the Future Workforce: The Most In-demand Skillsets and Knowledge for Future Market Demands

2:00 PM - 2:45 PM | Manufacturers Discussion around PFAS featuring James B. Pollack Senior Associate Marten Law

3:00 PM - 3:45 PM | Continuation of PFA's Discussion adding in Retailers

GLOBAL MARKET TRENDS
Presented by Amber Vanderburg
October 23, 2024

In this session, you will explore the global market trends in consumer spending, exchange rates, and market demand impact on a worldwide scale. Specifically, I'll share how evolving trade policies, global supply chain distributions, and worldwide happenings (such as economic crises, natural disasters, geopolitical tensions) can disrupt global supply chains. In addition to looking at the global market trends, I'll share what data you should look at to accurately forecast the opportunities and challenges in your corner of the market and how to proactively prepare for market fluctuations.

Learning Objectives:
- Understand the top global market trends in fly fishing
- Prioritizing trends in forecasting predictions
- Action steps to proactively prepare for the changing market

Amber Vanderburg is a multi-award-winning international businessperson, keynote speaker, author, and founder of The Pathwayz Group, an international learning development company that has led 800,000+ learners in more than 75 countries on action-focused leadership and team development learning journeys.

RETAIL EDUCATION
Presented by Chris Frangiosa of TCO Fly Shop
October 23, 2024

Training a Successful and Motivated Team

This presentation will include staff retention, motivation and sales training. We will also review how to help employees grow within your company, creating a longer employee life cycle which leads to organizational success.
Duration: 1 hour

Sales Forecasting, PO Planning and Pre-Season Strategies

This discussion will review best practices for increasing margin and gaining market share. There will be a roundtable element to compare notes and review successes in different categories of the business. 
Duration: 1 hour

Smoothing Out the Business Curve

This is a challenge for most shops in our industry.  We will focus on strategies to improve sales during the off-season.  It will include best practices for off-season events, E-Commerce marketing and ways to move towards a year-round selling season.
Duration: 1 hour