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Seminars
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The answers to life’s questions, no.
Business insights, absolutely.

Photo credit: Bruce Boyer & Visit Denver


IFTD 2019 built on the strong foundation of our Educational Seminar Series and delivered another great group of presentations and panel discussions. Videos of each session will be available soon for AFFTA members.

IFTD Educational Seminar Series
Click on any of the titles to view the Seminar Details page

Tuesday, October 15th
3:00 pm – 6:00 pm How to Better Utilize Facebook and Instagram to Drive Business
Room 710 – Convention Center
Dan Morgan, Facebook Small Business Council Member & CMO Project Healing Waters Fly Fishing

How a brand’s direct-to-consumer strategies work and Specialty Retail Best Practices
Rich Hill, President – Grassroots Outdoor Alliance


Wednesday October 16th
7:30am – 9:00am Industry Breakfast w/ keynote speaker, Steven Rinella
Room 704 – Convention Center
Sponsored by the Recreational Boating & Fishing Foundation

9:30am – 10:15am Podcast Masterclass: How to Start a Podcast for Your Brand
Chad Alderson and Nick Hanna, Barbless.co
Short Story
In this presentation the guys from The Barbless.co Fly Fishing Podcast take you step-by-step through starting and running a professionally produced podcast for your brand.

10:30am – 11:15am How the Industry is Stepping Up to #kickplastic
Moderated by Lia Colabello, Costa
Short Story
An in-depth panel discussion lead by Lia Colabello featuring industry best practices and what people are doing every day to #kickplastic in their businesses. Every year, we use millions of tons of plastic just once, before throwing it away – and far too much of it ends up in our oceans. Join us as we talk shop about how the fly fishing industry is incorporating #kickplastic in their operations, and discuss why kicking plastic is important for both purpose and profit.

11:30am – 12:15pm Test your fish knowledge for fame and prizes!
Moderated by Sascha and Andy Danylchuk
Short Story
Put your knowledge of fish to the test. Come join a gameshow-style competition on fish biology, ecology, and best handling practices. Learn something new, help others learn, and maybe win a prize.

12:30pm – 1:45 pm Lunch & Learn: Build & Drive Your Brand Online without Breaking the Bank – Room 707 – Convention Center
Townsquare Media Ignite
Short Story
Learn how to easily get online, get found, and attract the right customers with Townsquare Media Ignite. Using data-driven technology, proven tactics and top online talent, you can reach your right audience.

2:00pm – 2:45pm Diversity and Inclusion on the Water
Moderated by Joel R. Johnson, owner of Admirable Devil, former CMO Trout Unlimited
Short Story
Diversity on the water is increasing AND decreasing—What gives? And why does it matter? As a brand, guide, or nonprofit that relies on selling to and engaging the angling population, what does understanding diversity and inclusion have to offer? This panel will ask and address frank questions about race, gender, and identity that impact the choices and behavior of anglers when participating in our sport

3:00pm – 3:45pm Stepping Up for Sustainable Saltwater Fisheries: How the Fly Fishing Industry Can Help
Panel discussion moderated by Regan Nelson, AFFTA Conservation Director
Short Story
Join expert panelists in discussions about marine fisheries issues including AFFTA conservation work, MSA reauthorization, saving striped bass, the Keys National Marine Sanctuary, and the Fisheries Fund

4:00pm – 4:45pm Sustainable Business Panel Discussion
Moderated by Rick Crawford, Emerger Strategies
Short Story
Want to learn how sustainable business practices can not only fight climate change and improve your environmental performance, but also save you money? Join our panel of industry professionals for this timely and important discussion.


Thursday October 17Th
9:00am – 9:45am Buying or Selling your Business? It’s about value!
John Bonati and Roger Kleckner, Ascent Sales Advisors
Short Story
Are you Buying or Selling a B2B Business? Investment Sales Analysis (ISA) provides an in-depth evaluation of 16 key sales drivers so you can maximize your investment or sale. Forewarned is forearmed!

10:00am – 10:45am Managing Your Fly Open to Buy
Tim Daughton, Orvis
Short Story
Your fly bins can be the epicenter of your shop and create outstanding customer experiences, improve retention, and contribute to your overall store’s profitability.  They can also consume a large percentage of your inventory dollars and hinder positive cash flow. Let Orvis and a few key retailers share the tools they leverage to ensure that flies are a boon to your business.

11:00am – 11:45am How best-in-class HR Solutions can drive your success
Sean Branon, Insperity HR solutions
Short Story
Every business faces obstacles on the way to success. The right HR solutions get you over the hurdles.

12:15pm – 12:45pm Catch Rate Variability of UV-Reflective Fishing Lures Among Near Shore Coastal Predatory Fish
Bob Sousa, Ret. USFWS
Short Story
A study to determine if fish are able to see UV light and, if so, do they use that ability in their feeding behaviors.

1:00pm – 1:45pm How to Make Travel a Profit Generator
Jim Klug & Tom Melvin, Yellow Dog Flyfishing Adventures, and Tucker Ladd, Trouts Fly Fishing
Short Story
Explore the pros and cons of destination travel and how, if done right, it can boost your bottom-line.

2:00pm – 2:45pm Training Your Staff & Guides: Best Practices
John Cochran
Short Story 
Taking the time to establish comprehensive training programs for your staff and guides will help your business grow, retain and gain new customers, and improve your employee culture.