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Retailer & Buyer Benefits
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Retailers are a vital component of the fishing business machine, with a direct link between consumers and the products the manufacturers produce. Perhaps most importantly, retailers fan the flames for beginning anglers as well as continue to cultivate the love for fishing that life-long anglers possess. AFFTA offers retailer members a stable of tools to grow their business, and the industry of fishing.

International Fly Tackle Dealer Show
 is the largest fly fishing trade show in the world and the single best venue for our members to connect and establish relationships face-to-face. The show is a one-stop-shop for retailers to visit their manufacturers and view new products, conduct business meetings, conceptualize marketing plans and opportunities and to make connections with industry media. IFTD also hosts the annual New Product Showcase, Drake Film Awards, Iron Fly competition, and Sure Shot casting competition. Don’t miss this opportunity to gather and network with YOUR industry.

AFFTA Dealer Summit
In an effort help you make your retail business as strong as possible, AFFTA hosts our annual Dealer Summit—a three-day event packed full of educational hands-on seminars and roundtable discussions to benefit your retail business including marketing, advertising, merchandising, retirement, in store experience and much more. 

Retailer and Buyer Insurance Program
The AFFTA insurance program for retailers has been very successful in saving many of our clients 20-30% or more over their previous insurer. With multiple carriers available, the program provides insurance coverage for general liability, business personal property, rentals, commercial auto’s and umbrella coverage. Some of our most recent clients include fly shops and fishing lodges and light manufacturing. Click here to learn more>>

Eco-Friendly Recycled Fly Boxes
Newly Designed – Made from 100% recycled material this is the perfect box for customers from your shop to the water! An eco-friendly alternative to the old plastic cups and clamshells, these low-profile boxes are economical, reusable and biodegradable. Learn more and order yours today!

Exclusive Delta Air Lines Affiliate Travel program
We’re pleased to partner with Delta Air Lines to offer AFFTA member discounts on domestic and international airfare for specific AFFTA-hosted events, such as the International Fly Tackle Dealer show and the Dealer Summit. Discounts are available up to 10% on domestic flights and as much as 25% on international bookings.

Gravity Payments–Credit Card Processing
We’ve teamed up with Gravity Payments to help make your credit card processing even easier. The best part? Gravity donates 10% of these sales to the AFFTA Fisheries Fund! Find out more at or call Brad Hennessy at 866-701-4700 ex 895.

Exclusive UPS Shipping Program
In conjunction with United Parcel Service, AFFTA provides members access to significant discounts on UPS shipping services. Members get seamless access to UPS’s online shipping portal, which provides the ability to schedule pickups and track packages, order supplies, and create and print shipping labels. Find out more.

Staples Advantage Discount
Staples Advantage has created a program for AFFTA and our members. This program allows every member to be able to order from Staples Advantage and receive discount pricing based on the buying power of the entire association. It is very easy to start ordering—just contact Lauren Hemphill at or call her at (303) 525-4802. Lauren will set you up under the AFFTA master account as your own bill to/ship to. Once you are set up with a log in, you can order from Staples Advantage and receive the following benefits:

·       Free delivery on all orders over $50 ($5 fee on any order under $50)
·       Discounted business pricing / price matching
·       Next business day delivery

AFFTA Fisheries Fund
The AFFTA Fisheries Fund was created as a funding arm for fisheries conservation and education efforts. This targeted giving program is aimed at preserving habitat, wildlife and access to our healthy fisheries, and also growing new anglers. Grant applications are collected quarterly and awarded throughout the year. Members are also encouraged to make tax deductible donations to the Fisheries Fund.

Advocacy & Government Affairs
Without access to healthy fisheries, retailers would not be able to continue to business. One of AFFTA’s biggest industry efforts is speaking out on behalf of anglers at the federal, state and local level on issues important to the growth of our business. From conservation issues such as the Clean Water Act to access issues such as the Utah Stream Access Coalition, AFFTA works with our seasoned Government Affairs staff, board and lobbyists to ensure the fly fishing industry continues to move forward in the years to come.

AFFTA On The Fly
AFFTA’s quarterly newsletter offers engagement opportunities with our membership, and acts as a conduit for vital industry news and updates. All AFFTA members are added to our subscription list, and consistently in the loop regarding industry changes and updates.

Industry Research
Every few years, AFFTA contracts with Southwick Associates to conduct a comprehensive research survey on the trends in the American fly-fishing market. This study establishes the size of the retail fly-fishing market, provides detailed information for every major category of fly-fishing product and is an indispensable resource for any business or organization interested in tracking industry trend changes. The survey is provided free-of-charge to all AFFTA members.

AFFTA provides continuing education and professional development opportunities for industry members ranging from retailer ‘university’ events to FlyX seminars on Facebook Live to networking opportunities where ideas can be shared in social settings. Industry members can also attend relevant seminars at the International Fly Tackle Dealer (IFTD) addressing a wide range of topics from marketing and merchandising, to business planning and regulatory compliance.

Fly Fishing Angler Recruitment at Consumer Shows
AFFTA has collaborated with The Fly Fishing Shows, the largest and most experienced producer of consumer fly fishing shows in the country. The Fly Fishing Shows are dedicated to consumer growth with manufacturers, retailers, guides and outfitters, lodges and resorts, clubs and groups all in attendance. Each show includes a casting pond, for product demos, seminars and teaching, staffed by industry legends, experienced teachers, media personalities, and passionate volunteers.