Join Today | Print Page | Contact Us | Your Cart | Report Abuse | Sign In
Media Benefits
Share |

From trade to consumer, online to print, it’s the editors, writers, photographers, illustrators, videographers, and podcast hosts who are the ones who shed light on our angling community’s passion, commitment, and concern and share it with a larger audience. From new product innovations to environmental issues and beyond, our media partners help educate, champion what’s right, foster conversation, and motivate change and positive growth in our industry. We’re proud to offer our media members a myriad of tools to grow their business.

The International Fly Tackle Dealer Show
 IFTD is the largest fly fishing trade show in the world, and the co-location with ICAST only amplifies IFTD’s reach to media, manufacturers and industry networking opportunities. IFTD is a one-stop-shop for retailers to visit their manufacturers and view new products, conduct business meetings, conceptualize marketing plans and opportunities and to make connections with industry media. IFTD also hosts the annual New Product Showcase, Iron Fly competition and Pond Hog casting competition. Don’t miss this opportunity to gather and network with YOUR industry.

Exclusive Delta Air Lines Affiliate Travel program
We’re pleased to partner with Delta Air Lines to offer AFFTA member discounts on domestic and international airfare for specific AFFTA-hosted events, such as the International Fly Tackle Dealer show and the Dealer Summit. Discounts are available up to 10% on domestic flights and as much as 25% on international bookings.

Access to the Industry & Angling Public at Consumer Shows
AFFTA has collaborated with The Fly Fishing Shows, the largest and most experienced producer of consumer fly fishing shows in the country. The Fly Fishing Shows are dedicated to consumer growth with manufacturers, retailers, guides and outfitters, lodges and resorts, clubs and groups all in attendance. Each show includes a casting pond, for product demos, seminars and teaching, staffed by industry legends, experienced teachers, media personalities, and passionate volunteers.

Exclusive UPS Shipping Program
In conjunction with United Parcel Service, AFFTA provides members access to significant discounts on UPS shipping services. Members get seamless access to UPS’s online shipping portal, which provides the ability to schedule pickups and track packages, order supplies, and create and print shipping labels. Find out more.

Staples Advantage Discount
Staples Advantage has created a program for AFFTA and our members. This program allows every member to be able to order from Staples Advantage and receive discount pricing based on the buying power of the entire association. It is very easy to start ordering—just contact Lauren Hemphill at or call her at (303) 525-4802. Lauren will set you up under the AFFTA master account as your own bill-to/ship-to. Once you are set up with a log in, you can order from Staples Advantage and receive the following benefits:

  • Free delivery on all orders over $50 ($5 fee on any order under $50)
  • Discounted business pricing / price matching
  • Next business day delivery

AFFTA Fisheries Fund
The AFFTA Fisheries Fund was created as a funding arm for fisheries conservation and education efforts. This targeted giving program is aimed at preserving habitat, wildlife and access to our healthy fisheries, and also growing new anglers. Grant applications are collected quarterly and awarded throughout the year. Members are also encouraged to make tax deductible donations to the Fisheries Fund.

Advocacy & Government Affairs
Without access to healthy fisheries, our industry would not be able to continue to do business. One of AFFTA’s biggest industry efforts is speaking out on behalf of anglers at the federal, state and local level on issues important to the growth of our industry. From conservation issues such as the Clean Water Act to access issues such as the Utah Stream Access Coalition, AFFTA works with our seasoned Government Affairs staff, board and lobbyists to ensure the fly fishing industry continues to move forward in the years to come.

AFFTA On The Fly
AFFTA’s quarterly newsletter offers engagement opportunities with our membership, and acts as a conduit for vital industry news and updates. All AFFTA members are added to our subscription list, and consistently in the loop regarding industry changes and updates.

Industry Research
Every few years, AFFTA contracts with Southwick Associates to conduct a comprehensive research survey on the trends in the American fly-fishing market. This study establishes the size of the retail fly-fishing market, provides detailed information for every major category of fly-fishing product and is an indispensable resource for any business or organization interested in tracking industry trend changes. The survey is provided free-of-charge to all AFFTA members.

AFFTA provides continuing education and professional development opportunities for industry members ranging from retailer ‘university’ events to networking opportunities where ideas can be shared in social settings. Industry members can attend relevant seminars at the International Fly Tackle Dealer (IFTD) addressing a wide range of topics from marketing and merchandising, to business planning and regulatory compliance.