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Manufacturer & Rep Benefits
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Industry manufacturers are the cornerstone of AFFTA membership, long-time champions of the industry trade association and consistent supporters of AFFTA and IFTD. We are pleased to offer tools, services and advocacy brawn to assist manufacturers in moving the industry and business of fly fishing forward.

International Fly Tackle Dealer Show
 is the largest fly fishing trade show in the world and the single best venue for our members to connect and establish relationships face-to-face. The show is a one-stop-shop for retailers to visit their manufacturers and view new products, conduct business meetings, conceptualize marketing plans and opportunities and to make connections with industry media. IFTD also hosts the annual New Product Showcase, Drake Film Awards, Iron Fly competition, and Pond Hog casting competition. Don’t miss this opportunity to gather and network with YOUR industry.

Exclusive Delta Air Lines Affiliate Travel program
We’re pleased to partner with Delta Air Lines to offer AFFTA member discounts on domestic and international airfare for specific AFFTA-hosted events, such as the International Fly Tackle Dealer show and the Dealer Summit. Discounts are available up to 10% on domestic flights and as much as 25% on international bookings.

Manufacturer and Rep Insurance Program
The AFFTA insurance program for retailers has been very successful in saving many of our clients 20-30% or more over their previous insurer. With multiple carriers available, the program provides insurance coverage for general liability, business personal property, rentals, commercial auto’s and umbrella coverage. Some of our most recent clients include fly shops and fishing lodges and light manufacturing.

The Sales Rep Program provides $45,000 in business personal property for dealers samples, inventory and business personal property. Liability is also included for $1,000,000 per occurrence with a $2,000,000 aggregate. Cost for this program is a very competitive $500 annually. Click here for details>>

Exclusive UPS Shipping Program 
In conjunction with United Parcel Service, AFFTA provides members access to significant discounts on UPS shipping services. Members get seamless access to UPS’s online shipping portal, which provides the ability to schedule pickups and track packages, order supplies, and create and print shipping labels. Find out more.

Staples Advantage Discount
Staples Advantage has created a program for AFFTA and our members. This program allows every member to be able to order from Staples Advantage and receive discount pricing based on the buying power of the entire association. It is very easy to start ordering—just contact Lauren Hemphill  at or call her at (303) 525-4802. Lauren will set you up under the AFFTA master account as your own bill-to/ship-to. Once you are set up with a log in, you can order from Staples Advantage and receive the following benefits:

·       Free delivery on all orders over $50 ($5 fee on any order under $50)
·       Discounted business pricing / price matching
·       Next business day delivery

Free Conference Call Service
Conference call provider, offers a conference call account FREE-of-CHARGE to individuals and businesses and they provide a toll-free audio conferencing services for a reduced price. Either service includes the ability to connect up to 150 callers, unlimited recording, moderator controls, post-call reports, sub-accounts and more. To establish an account, connect to to subscribe.

Fly Fishing Industry Credit Exchange
This financing tool assists manufacturers in sharing credit information amongst AFFTA members to better plan for their businesses and serve their customers. Information regarding credit holds, late payments, bankruptcies and other credit-related issues is shared among members.

AFFTA Fisheries Fund
The AFFTA Fisheries Fund was created as a funding arm for fisheries conservation and education efforts. This targeted giving program is aimed at preserving habitat, wildlife and access to our healthy fisheries, and also growing new anglers. Grant applications are collected quarterly and awarded throughout the year. Members are also encouraged to make tax deductible donations to the Fisheries Fund.

Advocacy & Government Affairs
Without access to healthy fisheries, manufacturers would not be able to continue to business. One of AFFTA’s biggest industry efforts is speaking out on behalf of anglers at the federal, state and local level on issues important to the growth of our business.  From conservation issues such as the Clean Water Act to access issues such as the Utah Stream Access Coalition, AFFTA works with our seasoned Government Affairs staff, board and lobbyists to ensure the fly fishing industry continues to move forward in the years to come.

AFFTA On The Fly
AFFTA’s quarterly newsletter offers engagement opportunities with our membership, and acts as a conduit for vital industry news and updates. All AFFTA members are added to our subscription list, and consistently in the loop regarding industry changes and updates.

Industry Research
Every few years, AFFTA contracts with Southwick Associates to conduct a comprehensive research survey on the trends in the American fly-fishing market. This study establishes the size of the retail fly-fishing market, provides detailed information for every major category of fly-fishing product and is an indispensable resource for any business or organization interested in tracking industry trend changes. The survey is provided free-of-charge to all AFFTA members.