- Trade Development
- Eco-Fly Boxes
A native of southwestern Wisconsin, Jesse Haller started fly fishing at nine years old in the Driftless. After attending Fort Lewis College in Durango, CO, he moved to Summit County, Colorado, where he started his career as a fly fishing guide. In 2008, Jesse moved to Middlebury Vermont and became a retail store manager, lead guide and outfit manager at Green Mountain Adventures. Jesse is the founder of the Otter Creek Classic, a 10 year running Vermont fly fishing event that supports local watershed conservation programs. Further, as President of the non-profit New Haven River Anglers, Jesse ran programs such as Youth Days, Women in Waders and participated in multiple watershed conservation and stream improvement initiatives. In 2015, Jesse joined Orvis as a Fly Fishing Product Developer where he still lives with his wife, two kids and two dogs.
Jesse’s participation on the AFFTA board is founded in the desire to continue to serve the sport, members, and industry that he’s been immersed in for most of his life. His multi-regional and multi-role perspective informs his focus on growing interest and improving participation by lowering the barrier of entry, in addition to improving access and sustainability of the resource.