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News & Press: Conservation

New conservation initiative: Fly Fishing Climate Alliance

Monday, August 31, 2020   (0 Comments)
Posted by: Matt Smythe
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As conservation-minded anglers and outdoors enthusiasts, it seems like there's no shortage of environment-threatening fronts we're fighting on. One of those fronts that we're starting to face more earnestly is climate change. There has been strong advocacy work being done in the snow sports industry to increase awareness about climate change - and decrease our footprint on the planet in order to save the natural world (and more) that we're quickly losing. Now that effort has begun formally in the fly fishing industry in the form of the Fly Fishing Climate Alliance, founded by Emerger Strategies.

From Rick Crawford, President of Emerger Strategies and the Sustainable Angler podcast:

Sustainability consulting firm Emerger Strategies introduces the Fly Fishing Climate Alliance, a first of its kind strategic initiative for the fly fishing industry. The alliance is a collection of guides, shops, lodges, and brands who share the common belief that it is their responsibility to take action to solve the current climate crisis. It is through the actions of the members of this alliance that the fly fishing industry can do its part in saving both the planet and the fish their businesses are dependent upon. In joining Emerger Strategies’ Fly Fishing Climate Alliance, members have agreed to participate in measures that will encourage a greater use of sustainable business practices within the fly fishing community by pledging to go carbon neutral by 2030.

As of now, sixteen businesses have agreed to join Emerger Strategies’ Fly Fishing Climate Alliance and include: Patagonia Fly Fish, Seigler Reels, Monic Fly Lines, Rep Your Water, Rock Treads, Crazy Creek Products, Tailwater Lodge, School of Trout, Emerald Water Anglers, Lary’s Fly & Supply, Low Tide Charters, True North Trout, Soul Fly Outfitters, Emerger Strategies and Craig Matthews.

Rep Your Water co-founders, Corinne and Garrison Doctor, had this to say about the decision in joining the Fly Fishing Climate Alliance: Our business is dependent upon a healthy environment, and because climate change poses a significant threat to the environment and the fish we love, the least we can do is take responsibility for our actions by working to achieve carbon neutrality. We think our industry has everything to gain and nothing to lose by acting on climate and are thrilled to join the Fly Fishing Climate Alliance to work towards a common goal."

Emerger Strategies began the creation of its Fly Fishing Climate Alliance in 2019 in an attempt to provoke awareness and responsibility for sustainable business practices amongst members of the fly fishing community.

Rick Crawford had this to say about the decision to build the alliance: “Climate change is undoubtedly the single greatest threat to fisheries on the planet, and as an angler and a father, I am deeply concerned about the future of our planet and our fisheries. I decided to form a Climate Alliance because I feel strongly that by working towards a common goal of achieving carbon neutrality, we can make a significant positive impact towards solving the climate crisis while leading by example. Who knows, maybe fly fishing can save the world?”

To learn more, or take the Fly Fishing Climate Alliance pledge, contact Rick at or visit their site here >>