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News & Press: Dealer Summit

Dealer Summit Seminar: The Mind of the Consumer

Monday, February 11, 2019   (0 Comments)
Posted by: Matt Smythe
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This year’s Dealer Summit in Austin, TX has a solid line-up of some of the best retail marketing and strategy minds in the businesspresenting educational seminars to match. Over the next few weeks we’ll be featuring what’s on tap for the Summit and who’s presenting.

If you’re a retailer, register today for the industry’s only 100% retailer-focused business education event. Click here for full details and to register.

The Mind of the Consumer – Art Webb
Building a thriving business requires understanding and mastery of a variety of marketing and management skills. But at the root of it all lies the consumer—or perhaps more accurately, a keen understanding of consumer psychology and buying behavior.

This session will cover:
• Modern day consumer behavior and psychology—especially buying behavior
• The role fly fishing plays in human identity, behavior and aspiration
• How retailers can leverage all of this in their brand and their marketing outreach—especially social.
• And a brief overview of how to apply these realities to the retail experience

Meet the speaker

Art Webb – President & CEO, WorldWideWebb Adventures & Owner, Silver Kings TV
With two long stints in the advertising agency world, holding down positions from Art Director to Creative Director to Owner, Art has crafted marketing communications for brands like Jack Daniel’s, Budweiser, Mercury Marine, Volvo, Jaguar, Six Flags, Kodak, Sheraton Hotels, Orient-Express Hotels, The British Virgin Islands, Aspen Colorado, and more. A cast member of the F3T film, Tidewater, and obsessed saltwater tournament angler, Art now co-owns and produces the Emmy Award-winning show, Silver Kings